London Events This Month: Price Trends & Deals to Watch
Last updated July 27, 2026
The next 30 days in London are shaped by two very different stories running in parallel. On the marquee end, Paddington The Musical at the Savoy Theatre is holding a starting price of £790 for its August 12 date and has not moved in a month — a rare flat line at the top of the market. At the other extreme, Davido at Crystal Palace Bowl on August 14 has softened 34% in thirty days to £303, the sharpest drop RowRadar is currently tracking anywhere in the city. Meanwhile, the 2026 All Points East Festival is producing signals in both directions across its lineup nights at Victoria Park, which is worth watching if you're weighing whether to book now.
The softening is concentrated in outdoor summer concerts rather than in the West End — three of the five biggest declines are at Crystal Palace Bowl or a park venue. For anyone tracking Bastille or Davido in particular, current listings sit well below where they were a month ago and may be a reasonable moment to look.
The Lorde-headlined Saturday at All Points East is the standout — an 86% climb in thirty days is unusual for a festival day this close to the event, and both Ariana Grande nights at The O2 are firming in tandem. These are the four events where waiting another few weeks could cost more, based on current trajectory.
Big shows by category
Theater
Theater dominates the calendar by a wide margin, and the West End story this month is about two shows in different price universes. Paddington The Musical at the Savoy opens August 7 from £789 and is essentially the ceiling of the London market right now. Further down the price stack, Oliver! The Musical at the Gielgud Theatre on August 2 starts at £107, and MJ - The Musical at the Savoy on July 30 is currently from £178 — both sit meaningfully under the £205 theater median.
Concerts
Wembley is the concert story of the month. The Weeknd plays Wembley Stadium across multiple nights, with the August 16 date currently the most accessible at £89 — the cheapest entry point across his run. Luke Combs on July 31 is tracking at £143, down 9% in thirty days, which is one of the few price signals we have within the concert category itself.
Other
The "other" bucket is where the football and arena bookings sit. Fulham FC vs Chelsea FC at Craven Cottage on August 24 is listed from £247, while Summer Walker at The O2 Arena on August 2 opens at just £74 — one of the lower entry points for a headline arena show this month. Joji follows on August 13 at £184.
Sports
The Sports category is thin but interesting because the median sits at just £35 — the lowest of any category. Premier Padel P1 runs a four-day sequence at Olympia London from August 4, each day starting between £78 and £83, and WWE Summer Tour lands August 20 from £98.
Where things are happening
The West End does the heavy lifting on volume: Wyndhams Theatre and Noel Coward Theatre each carry 34 events with medians of £108 and £168 respectively, while the Gielgud Theatre sits at 33 with a median of £211 driven by its Oliver! run. Outside the theater district, the Royal Albert Hall hosts 32 events at a median of £106, tending toward classical programming and one-off concerts rather than long-run musicals.
FAQ
What's the cheapest event in London this month?
The lowest current minimum RowRadar is tracking in London is £12. Against a city-wide median minimum of £197, that's a wide gap — most of the affordable end of the market clusters in the Sports category, where the median is only £35.
Are prices trending up or down overall this month?
The signal is genuinely mixed and the sample is small: only 35 of the 461 tracked events have thirty-day price-trend data, so any city-wide read is tentative. Within that subset the biggest drops (Davido at -34%, All Points East Friday at -32%) are steeper than the biggest rises in absolute price terms, but the Lorde night's +86% climb is the single most aggressive move in either direction. Category matters more than the overall trend right now.
Which venue has the most events this month?
Wyndhams Theatre and Noel Coward Theatre are tied at the top with 34 events each. Both are West End houses running long-format theater programming, which is why the theater category accounts for the majority of London's calendar this month.